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1) Choosing a Market Type
Situation: Your company has capacity and competency to provide accounting services. The company wishes to shift from a "product" focus (providing accounting services) to a customer focus (serving those who need accurate accounting documents prepared). The company needs to determine whether it should pursue the B-B market or the B-C market.
Using the buying processes of customers as described in the text and the course content, describe the following for each market type (B-B, B-C):
• The core need of the customers that will be addressed
• At least 4 steps customers would take to make a buying decision
• Factors that influence purchase decisions
• Most positive reason to pursue each market type
• Most negative reason not to pursue each market type
After compiling this information add a paragraph that explains your recommendation to pursue one specific market type.
MKTG302 - Digital Marketing - Identify favourite social media platforms for each of the market segments and analyse how each of these segments access digital communication platforms
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You will select a topic for the Week 1 assignment, and thereafter, all related assignments (the draft in Week 4 and the final marketing plan in Week 7) MUST be on the same topic. You may not change your marketing plan topic without approval from y..
Select a brand that most are not so familiar with. What type of personality does the brand have. What are the key product features or qualities that define the brand?
Your Task. Working in teams, explore entrepreneurial ventures based on your experience and expertise. Write a proposal to secure approval and funding.
Describe what post-sale service arrangements your firm must or should provide to handle repairs/services.Explain how repair/service efforts affect customer satisfaction.
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