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Describe the exact nature of the project
Course:- Strategic Management
Reference No.:- EM13896233




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Question: This project is on Amazon:

Appendix C - Proposal Content and Format Introduction - In this section, identify the organization and whether you have access to it directly.

Describe the exact nature of the project you propose to do and why you want to do this particular project.

• Target organization.

• Nature of the project.

• Rationale for the project.

Outcome Demonstration -

Describe how this project will allow you to demonstrate each MBA program outcome.

The four section titles below refer to the outcomes that are listed in the Prospectus Template.

• Apply foundational knowledge.

• Integrate information.

• Lead and collaborate.

• Integrate principles.

Data Sources - Identify where you will get the data needed to complete the project, whether via direct access to the organization or via published sources.

Be as detailed as possible, since the instructor must evaluate whether you have access to enough data to make the project feasible.

Analyze an organizational challenge or opportunity. Does not describe an organizational challenge or opportunity. Describes an organizational challenge or opportunity. Analyzes an organizational challenge or opportunity. Analyzes an organizational challenge or opportunity, and evaluates how well the challenge or opportunity meets capstone requirements. 
Explain how a business challenge proposal allows for the demonstration of program outcomes through the integration and application of core business knowledge, skills, and attitudes. Does not explain how a business challenge proposal allows for the demonstration of program outcomes through the integration and application of core business knowledge, skills, and attitudes.  Explains how a business challenge proposal allows for the demonstration of program outcomes but it is not clear how the program outcomes will be demonstrated.  Explains how a business challenge proposal allows for the demonstration of program outcomes through the integration and application of core business knowledge, skills, and attitudes.  Explains how a business challenge proposal allows for the demonstration of program outcomes through the integration and application of core business knowledge, skills, and attitudes, and discusses how the MBA experience and knowledge will contribute to capstone project success. 
Identify data sources and other requirements needed to resolve a business challenge or opportunity. Does not identify data sources and other requirements needed to resolve a business challenge or opportunity.  Identifies sources needed to resolve a business challenge or opportunity but does not demonstrate a clear understanding of the data or other requirements needed to resolve the business challenge or opportunity.  Identifies data sources and other requirements needed to resolve a business challenge or opportunity.  Identifies data sources and other requirements needed to resolve a business challenge or opportunity, and explains how the data and other requirements will be obtained. 
Develop a strategy and action plan for implementing a solution to a business challenge or opportunity. Does not describe a strategy and action plan for implementing a solution to a business challenge or opportunity.  Describes a solution to a business challenge or opportunity but does not develop a strategy or action plan for implementing the solution.  Develops a strategy and action plan for implementing a solution to a business challenge or opportunity.  Develops a strategy and action plan for implementing a solution to a business challenge or opportunity, which demonstrates an in-depth understanding of the organization, the challenge, and the process for implementing a solution. 
Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional. Writing does not support a central idea. Does not use correct grammar, usage, and mechanics as expected of a business professional. Writing supports an idea but is inconsistent and contains major errors of grammar, usage, and mechanics.  Writing coherently supports a central idea with few errors of grammar, usage, and mechanics.  Writing is coherent and consistently appropriate, using evidence to support a central idea and with correct grammar, usage, and mechanics as expected of a business professional. 

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Table of Contents
Introduction 2
Description of Organizational Opportunity 3
Advantage of Business Opportunities Proposal 5
Resolving business opportunity for Amazon 7
Developing strategy and action plan to implement business opportunity solutions 12
Action Plan 12
SAF model to check strategy feasibility 13
Justification of Strategic opportunity selection 13
Main Issues identified: 14
New Structure 14
Measuring performance through balanced scorecard 16
Managing stakeholders 16
Monitoring 17
Conclusion 18
References 20

The brand of Amazon was born out of the insight that there can be evolution of internet as a source for targeting the customers and selling key products(Light, 2003). The race to the success of internet had been funded as a result of fanatical excitement enhancing the needs and opportunities for chasing the customers, however, the key opportunity lies in the creation of value. While a number of other internet based companies are attracting the customers by the lure of free giveaways and deep discounts, the retention of customers becomes extremely difficult for the improvement of margins(Galliers et al, 2014). This can be considered as a classic bad thinking of marketing, rather than the evolution itself.

As a contrasting view, Amazon proves to be a leader in this market when it comes to performance of retention, sales and acquisition, with exceptional levels of bonding. The key opportunity that Amazon has is that it demonstrates what the real sense is in using the internet. Amazon has been illustrating the use of several opportunities by the utilization of technologies(Cummings et al, 2014). Hence, the key opportunity of Amazon lies in its smart interactive technology and integrated marketing, creating natural focus to provide services to the customers with high value. Only in a short period of time, there has been an evolution of the online book store, as an internet based retailer has been offering refurbished, used and new items in several categories that are inclusive of consumer electronics, kitchenware, apparel, food and music.

Amazon holds the belief that the ability for establishment and maintenance of long- term relationships with the key customers, and for the encouragement of repeated purchases and visits are highly dependent on the strength of each and every operation related to customer service. Amazon has been enjoying major success in the creation of high levels of bonding with the customers. The company has been delivering phenomenal performance, in comparison with a number of giant brand like Gillette, showing prominence since the past decades.




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