User Account

All Pages

Describe the efforts of public health officials

Assignment Help Marketing Management
Reference no: EM131017446

Get your Flu Shots

Using the healthcare press, governmental sources, the business press (mostly archives of the WSJ, Business Week, Fortune, Forbes, etc.), web sites, and whatever else you find useful answer the following.

Flu shots are typically about 50-60% effective in combating the particular strain of flu that occurs in a given year. 2014-2015 saw an exceptionally low rate of 13% effectiveness which was widely remarked in the news. Convincing consumers to get their flu shot is always difficult but even more so now. This is a serious public health problem as the flu can be fatal, especially among vulnerable populations, and an economic problem as it results in enormous losses of human capital as people miss or are less productive at work.

1. What are the key determinants of whether or not a consumer decides to get a flu shot?

2. Briefly describe the efforts of public health officials in convincing consumers to get flu shots.

3. How do these public health efforts compare to McDonald's efforts to get consumers to buy a new sandwich offering?

4. Describe how you think public health officials could more effectively use each of the following marketing techniques to get higher compliance rates on flu vaccination:

a) segmentation
b) branding
c) IMC or integrated marketing communication

Reference no: EM131017446

Questions Cloud

Find the exact area under the graph on the given interval : Find the exact area under the graph of f(x) = x2 - 2x + 2 on the interval [-1 , 2] using limits with a right sum. Correct notation is crucial.
Implement the steps outlined and carry out the simulation : Implement the steps outlined and carry out the simulation - Repeat the steps for the specifications - Also produce output waveforms for at least two carrier frequencies. attached document, and provide me with the matlab files for the requirement at..
Beta deposits the check in its city bank account : Mona, an employee of National Corporation (NC), is authorized to use a signed NC check to buy supplies. Mona fills out the check so that it states an amount $500 in excess of the purchase price and cashes it at Office Supply Store.
How do these two components affect gross domestic product : Explain the relationship between the marginal propensity to consume (MPC) and the marginal propensity to save.(MPS) How do these two components affect gross domestic product (GDP)?
Describe the efforts of public health officials : What are the key determinants of whether or not a consumer decides to get a flu shot? Briefly describe the efforts of public health officials in convincing consumers to get flu shots. How do these public health efforts compare to McDonald's efforts t..
What is the price of each fruit : A shopper buys three oranges and five lemons for $10.26, while a second shopper buys four lemons and six oranges for $11.16. What is the price of each fruit?
If we define sense as being sound judgment : If we define sense as being sound judgment, because relying on experience alone doesn't usually offer enough information to draw reliable conclusions
How equipment expenses differ from other : Explain how equipment expenses differ from other installed construction items, such as lumber and steel. What unique accounting aspects need to be considered when estimating equipment used in a construction estimate?
Compute the intercepts for the graph of the given equation : Find the intercepts for the graph of the equation given. Find the intercepts and then use them to graph the equation. 3x+y=6.

Reviews

Write a Review

Marketing Management Questions & Answers

  Describe what marketing means to you

Describe what marketing means to you. Next, describe the type of marketing activites that attract you as a consumer.  How has your involvement in social media changed the way you are engaged as a consumer?

  Explain why integrated technology has improved the ability

Explain why integrated technology has improved the ability to manage supply chains. Who needs to be involved in decisions as they pertain to technology acquisition for supply chain management

  Develop a marketing strategy for your product

Develop a marketing strategy for your product and determine an appropriate time table for execution of the plan (e.g., phase 1, phase 2, etc.). Provide a rationale for your response

  Write the paper on new product development taxi application

The paper is about a new product development " Taxi APPLICATION"

  Evaluating existing imc creative

Evaluating Existing IMC Creative

  Discuss perfect competition and long-run equilibrium

answer the following scenario thoroughly utilizing key terms and concepts covered in the previous units reflecting full

  Difference between a monopoly and an oligopoly

Explain the difference between a monopoly and an oligopoly, and a cartel and provide an example of a monopoly, an oligopoly, and a cartel.

  Develop their advertising program for contact lenses

1.Each year managers at Bausch and Lomb evaluate the many advertising media alternatives available to them as they develop their advertising program for contact lenses.

  Define brand and what are the benefit of managing brand

Define Brand and what are the benefit of managing and Extension of Brands.

  Measuring customer satisfaction paper

Measuring Customer Satisfaction Paper: Research the text, library

  Describe the key elements of the securities markets and how

assignment understanding the concepts due week 8 and worth 300 points write a 4-5 page paper in which you imagine you

  Explaion business plan idea

Explaion Business Plan Idea and Why there is a need for your product or service in the marketplace

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd