Describe the effectiveness of these Marketing PR tools

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Choose a favorite company, a national/international company. Which Marketing PR tools has the company used or is using currently to launch a new product, defend a product that has encountered a PR problem, or reposition a mature product? Provide an example of at least one of the tools used and describe the effectiveness of these Marketing PR tools. Has the company met their objective? How would you measure the effectiveness of the MPR?

Reference no: EM131031649

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