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1. Describe the distinct brand positioning strategies of the top three brands listed on the Interbrand Web site (Apple; Google; Coca Cola) in terms of how they attempt to meet the functional and representational needs of customers.

2. Critically analyse the brand positioning strategy of the brand you chose for your assignment (Sony).

Include the following in your analysis: What functional or emotional needs is the brand attempting to meet? How successful is your brand in comparison with the three top brands in its positioning strategy?

3. Propose three digital positioning strategies that would enable this brand promise for your proposed product to reach its target audience. Explain how digital marketing might influence this target audience using specific examples.