Describe the company and its current marketing strategies

Assignment Help Business Management
Reference no: EM131010784

Title: Digital Strategy Development and Implementation

Details of task: You are required to select a small company/organisation from the following list to write a detailed e-business report to the management analysing and recommending appropriate digital marketing strategies.

List of the organisation:

1. Local florist

Your task is to:

• Briefly describe the company and its current marketing strategies

• Describe and assess digital marketing opportunities in the context of resources and capabilities of the organisation (relevant micro and macro environmental factors to be analysed)

• Conduct a strategic analysis on the alignment and integration between off-line and on-line activities

• Develop a digital marketing strategy and present practicable recommendations for implementation

Important elements (wherever applicable) to be covered in this section include : delivery of on-line customer experience, e-CRM strategy, campaign planning for digital media, selection of digital mix, marketing communication using digital media channels, anticipated risks, budget, timeframes, monitoring and evaluation of the digital marketing

This is a third year unit. Therefore, demonstration of highly developed analytical and evaluative skills in expression and presentation is a must. The submitted report should present clear evidence of a balanced mix of theory and practical applications. Refer to both academic journals and relevant business magazines as an evidence to support your illustrations, thoughts, and line of argument. Demonstrate strong evidence of independent reading beyond the prescribed text and display your highly developed analytical, evaluative, and applied skills.

Marks will be allocated according to the following regime:

1. Introduction of the company/organisation, analysis of the current marketing strategy, digital marketing opportunity identification based on macro-micro environmental analyses - 40%

2. Development and Implementation of the digital marketing strategy - 50%

3. Overall presentation, professionalism, referencing - 10%

• E-business Segmentation, targeting, and positioning (STP)- 350 words

It is going to be a fictitious local florist with minimum online activities.

For the segmentation part, I want you to come up with 3 consumer profiles. Then choose a primary target market. Then describe how you are going to position the business in the market

• Proposed alignment/ integration between off-line and on-line activities- 120 words

• Marketing mix strategy integration: campaign planning, marketing communication and integration of overall digital media channels and schedules etc.) - 300 words

• Monitoring and evaluation of channel performance- 300 words.

Reference no: EM131010784

Questions Cloud

Development of statements of policy for assurance plan : For the Module Three assignment, students will be provided multiple scenarios that contain hypothetical situations pertaining to authentication and security protocols, which will assist in the development of statements of policy for the information..
What is the productivity of the processing facility : What is the productivity of the processing facility, with the equipment currently in use? What would the productivity of the plant become if the new system were purchased and implemented
Develop a process map for the medical clinic : Develop a process map for the medical clinic that shows the times of the various activities. Is the patients" dissatisfaction with the clinic justified
Run the appropriate test and draw appropriate conclusions : Why is rejection of the null hypothesis using a t test a more specific statement than rejection of the null hypothesis using the appropriate distribution-free test?
Describe the company and its current marketing strategies : Briefly describe the company and its current marketing strategies and Describe and assess digital marketing opportunities in the context of resources and capabilities of the organisation
How will you maintain contact communication : Based on the progressive case study (PCS) project, you will need to develop a list of tools and processes that you would use as the contractor of record for opening the new division office.
The development of successful vision and mission statements : How important is management and leadership in the development of successful vision and mission statements?
What combination of inputs will maximize production : The total budget is $24,000 and the company can buy x, y, z at $80, $12, and $10 per unit, respectively. What combination of inputs will maximize production?
How diversity creates barriers to communication. : Talking about how diversity creates barriers to communication. Some of the issues that could be discussed are attitudes toward time, individualism and collectivism, and nonverbals such as eye contact. Further exploring the issue of attitudes toward t..

Reviews

Write a Review

 

Business Management Questions & Answers

  Why one is utilitarian as well as why the other is hedonic

why one is utilitarian as well as why the other is hedonic. Then write a paragraph for each product assessing how effectively the websites

  Globalization of trade and finance

Globalization of Trade and Finance

  Requests reasonable accommodations according to law

What factors need to be considered in making decisions on the requests? Assuming that one of the requests is unreasonable, how would you inform the employee that the requested accommodation cannot be made?

  Corporate ethics officer job discription

You have been asked by your CEO to recruit for a new position: corporate ethics officer. Make a job description for this new position.

  Improve organizational performance-employee character

Show which of the subsequent employee characteristics have the greatest impact on employee behavior: general attitudes, job satisfaction, emotions and moods, personality, values, or perception

  Express three problems with precision performance appraisal

Express three problems with Precision's performance appraisal process that might cause challenges for Jackson to implement a merit pay program.

  Stretch them now in order to go to one cross-functional

consider the following scenario regarding the clambake company and decisions they need to make regarding their

  Evaluate a standard web hosting provider

How can a customer evaluate a standard web hosting provider?

  Corporate governance in strategic decision making

Explain the role of corporate governance in strategic decision-making.

  What organization might encounter in creating an aap

Compare and contrast the problems an organization might encounter in creating an AAP with doing regular staffing planning.

  Building global skillsplease rank three companies in order

building global skillsplease rank three companies in order of their relative attractiveness to your firm choose any

  Problems planning and managing budgets

Describe the problems faced by large companies in planning and managing their budgets. In your answer explain how a plan of action is prepared and mention any problems which you would expect management to encounter.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd