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Describe the basic digital commerce marketing strategies

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Reference no: EM131172241

1) Please go into detail on your answer to receive full credit. A simple A, B, C, or D will not receive a substantial mark.

Customers willing to shop online because they dislike going to the grocery store are called:
a. shopping avoiders.
b. new technologists.
c. leading edgers.
d. time-starved customers.

2) Please go into detail on your answer to receive full credit. A simple A, B, C, or D will not receive a substantial mark.

Which of the following situations would be defined as pure EC?

a. A fiction fan purchases an e-book from Amazon.com, downloads it to her computer, and pays by providing a credit card to the Amazon site.

b. A fiction fan shops extensively on Amazon.com and selects a traditional novel, pays for the book by providing a credit card to the Amazon site, and selects next day delivery via UPS.

c. A fiction fan selects an e-book from Amazon.com, downloads the book to his computer, and calls Amazon to provide his credit card information.

d. Both a and c are examples of pure EC because the product supplied is digital.

3) Identify and describe the basic digital commerce marketing and advertising strategies and tools.

4) Identify and describe the main technologies that support online marketing.

Reference no: EM131172241

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