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Imagine Nivea is extending its brand by launching Nivea hair and beauty salons/stores (which would have the full Nivea range) as well as introducing Nivea hair colouring products.
Discuss the advantages and disadvantages of these brand extensions for the Nivea brand. Additionally, explain the managerial assumptions behind the decision to launch the extensions. In your answer, include an explanation of how the two brand extensions might build brand equity for the parent brand. Lastly, discuss how these brand extensions can build their own brand equity
Define and explain the term recruitment. Before selecting the right candidate, organisations should ensure that they Fit with the organisation. Have functional & Team fit.
Describe the elements of valid contract, and critically discuss how consumers and banks each have a duty of good faith and fair dealing in banking relationship.
What is the impact within your organization on an employee expressing deviant behavior?
List and provide a rationale for the new leadership skills that would be the focus in such a training venture and prepare a proposal for the training venture.
What would cause a change in individual behavior as to a change in price, a change in income, substitution and management decisions considerations for community hospitals?
Go to the Web site of AES Corporation and explore the "About Us" section to gain a sense of how the organization views itself, organizational development, and change.
New Orleans Paddlewheels, Inc. (NOP), is a Louisiana corporation formed in 1982, when James Smith, Sr., and Warren Reuther were its only shareholders, with each holding 50 percent of the stock. NOP is part of a sprawling enterprise of tourism and ..
Professional Etiquette at the Workplace - As a manager, how would you train an employee that didn't display professional etiquette?
What are the pressures for local responsiveness also global standardization faced the Lenovo Group and Flextronics International?
Describe fully, citing specific items such as the accounting equation and amounts from the balance sheets. In addition to balance sheet data, what other information would you require?
Explain Why is this option a less expensive way to increase the distribution of her treats
Rosalie is an employee of High & Mighty. She uses her company computer to check her personal email. In particular, Rosalie reads email from her sister, who is a stay at home mom who takes care of Rosalie's two children in addition to her own.
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