>> Marketing Management
Assignment: In this Assignment, you address the specifics of your product or service. The more specific you are, the better chance that the plan can be executed.
In this Assignment, you will analyze and then describe your product or service, pricing structure, product or service life cycle, appropriate intellectual property rights pertaining to your product/service, and outline necessary ongoing research and development. Complete section 4 in the business plan template.
• Description of product or service
• Pricing structure
• Product/Service Life Cycle
• Intellectual property rights
• Research & Development (R&D)
Outline: 1. PRODUCT/SERVICE LINE
2. Product or Service
3. Pricing Structure
4. Product/Service Life Cycle
5. Intellectual Property Rights
6. Research & Development