Reference no: EM13752777
Marketing Plan: This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget.
For the first six (6) months your company is in business-to give you time to perfect your product and to learn from actual customers-you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live.
Section 1: Marketing Plan & Sales Strategy
Write the three to five (3-5) page Marketing Plan & Sales Strategy section of your business plan, in which you:
1. Define your company's target market.
Analyze the types of consumers who will be using desktop publishing in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community.
Outline the demographic information for your company specified on the worksheet.
2. Assess your company's market competition.
Use the factors listed in the course text graphic to assess your company's market competition.
Defend your strategy to successfully compete against market leaders in your segment.
3. Clarify your company's message using the information provided on the worksheet.
Section 2: Marketing Budget
Section 2 uses the "Business Plan Financials" MS Excel template. Use the "Business Plan Financials Guide" to support your development of the Marketing Budget.
4. Complete the Marketing Budget worksheet for your company.
Attachment:- budget.rar
|
Write an essay on issue of women and development in africa
: Write an essay on the issue of Women and Development in Africa or the issue of Family & Kinship in Africa.
|
|
What is involved in project scope management
: What is involved in project scope management and why is good project scope management so important on information technology projects.
|
|
Different types of health insurance plans-ffs
: Which of the three funding measures, considering the relative financial contributions it imposes on individuals such as these, would you support and why?
|
|
Explain the actions the federal government
: Expansionary Fiscal Policy - Explain the actions the federal government would take while engaging in expansionary fiscal policy in terms.
|
|
Describe marketing plan and sales strategy
: Marketing Plan: This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget
|
|
Compare long-term instruments and short-term risks
: Compare long-term instruments and short-term risks, in terms of the various types of risk to which investors are exposed. Explain your answers.
|
|
Determine comprehensive goals for a bpm project
: It is time to launch. The Launch Pad phase is where the project is scoped, established, and launched. It is important to understand the role of communication and engagement because it will help determine comprehensive goals for a BPM project.
|
|
Write an essay on african kingdoms and culture
: Write an essay on the following topic- African Kingdoms, Family and Kinship, Culture, Literature or the Arts, Education, Political Development, African Traditional Belief System and Women & Development (Co-ops).
|
|
Differences between horizontal, vertical and conglomerate
: Discuss the differences between horizontal, vertical and conglomerate mergers and how those differ from a joint venture.
|