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Marketing Strategies for a New Market Segment
You are working in the marketing department of a health care organization that seeks to increase penetration in the Hispanic market segment. You need to decide if it would be better to market a new line under a new brand name, or use the existing brand name under a line extension strategy. List the advantages and disadvantages of each strategy and present your recommendations. Describe the internal sources you used in the strategic planning and decision making process of your recommendations.
Write about: An assessment of the implications for the marketers
Describe how you see the potential of these tools to help in a marketing campaign for a small business. determine the best possible way to leverage Facebook, Twitter, and other social networking sites to advertize business.
Explain Standardized marketing mix or an adapted marketing mix and Assume your boss has asked for your opinion on how your company should enter the Japanese
Explain How to Develop a Case Study and students are given the opportunity to develop a case study that is analytical in nature involving a diagnostic reading of an organization that relates to theory and practice
retailers are paying closer attention than ever before to making their environments eco-friendly. sustainable design
What is the current market value of the firm?
After Jack Welch's retirement package was made public he quickly decided t give it all up. Was that an ethical choice or simply a good Public Relations Mov
Write a 2-3 page paper which incorporates examples of primary, secondary, and tertiary care. Include in the paper an example of a patient who would receive services at the different types of institutions.
Explain Design of New Beverage Packaging and What recommendations would you make so that the product and its packaging appeals to the consumer innovator or opinion leader to help ensure high trial levels
what is values-based service? how can a company create value for customers and other stakeholders?values-based service
Provide two (2) suggestions for the marketing intern that will help her to create an advertising budget. From the e-Activity, create a new advertising message for a company of your choice using Attention, Interest, Desire, and Action (AIDA)
Submit a 3-5 page (double-spaced, 12 point font, standard margins) case analysis. In your analysis, discuss the following: What are the strengths and weaknesses of Zappos with respect to its supply chain?
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