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1. Marketing Communications
Describe Integrated Marketing Communications (IMC). Why is it so important in the 21st century for marketers to embrace this? What are some of the concerns of the marketer when it comes to creating an IMC approach via the promotional mix components of advertising, public relations, sales promotion, direct marketing, and personal selling?
2 Advertising Effectiveness
Select an advertisement to which you have recently been exposed. It can be in any paid communications medium, such as TV, radio, newspaper, or magazine. The ad that you select should be one to which others in the class can easily relate, such as Verizon's "Can you hear me now?"
Evaluate the ad from a consumer perspective. Why do you feel the ad was created in the first place? What is the MESSAGE that the ad is attempting to communicate? What do you see as this ad's major strengths or weaknesses? Do you think the ad was a success?
Write a research paper on "A Reexamination of the Determinants of Customer Satisfaction
Compare the integrated marketing strategies of REI with those of the competitor company for the product category you chose. Compare the product (features and benefits), the place (distribution) of products, the pricing, and the promotion strategi..
Case Study-Waste Management, Conduct an external environmental analysis of this case. List and explain the general and specific factors found in the case, and provide an example for each type
Discuss the various stakeholders who may have an interest in the new system.Be sure to include all three groups of users in your discussion - Prepare an interview session agenda
Explain CORE VALUES Present your Core Strategy and Discuss your Core Strategy and make sure to connect it to your Product Positioning and the Value Proposition
resource administrative ethics paper grading criteria on your student website find a current administrative issue in a
From the scenario, analyze the goals, product, price, and promotion for the new product launch in each stage of the product life cycle. Recommend two (2) marketing tactics and strategies that the marketing intern should consider in order to in..
Choose the global pricing policy that will best suit your firm and selected country. Support your decision for choosing such a policy. Choose the marketing channel alternative that will best suit your firm and selected country. Describe the functio..
Which of the following is a disadvantage of qualitative interviewing relative to participant observation? Which of the following is an advantage of qualitative interviewing relative to participant observation?
Bill Heise is a janitor for the First Mercantile Department Store. While walking to work, Bill finds an expensive watch lying on the curb.
Should MNCs adopt the regulations in the country of origin or yield to those in the country of operation? Please provide specific examples and a rationale for your response
1. assuming you are entrepreneurs with one successful auto service centerdoing auto detailing and car washes. you want
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