Describe how you will measure the marketing activities
Course:- Marketing Management
Reference No.:- EM132281296

Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Management

Assignment: Purpose: All products/services go through a lifecycle of NPI (new product introduction), growth, maturity, and decline. These various stages affect the marketing strategy and promotional efforts for a particular product or service. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product lifecycle. The primary objective of this assignment is to allow you to demonstrate an understanding of the factors that can affect the launch of a product or service.

Assignment Steps

Complete a minimum 700-word product strategy in Microsoft® Word. Incorporate a product strategy that addresses the following:

1. Select a product strategy.

2. Address at least three areas of the product lifecycle (NPI, growth, maturity, and decline).

3. Create at least two different types of media methods for the product or service. One method must be print and the other must be non-print, both of which highlight your product or service. In your assignment, include 2-3 sentences about each media method (i.e., one paragraph of what you would do, but not how to do it). For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides users with a reward for each review (positive or negative) about the use/appearance/price/etc. of the product or service.

4. Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).

5. Address three elements of the following Product and Promotion List:

6. Integrated marketing communication

7. Advertising strategy/objectives

8. Push and pull

9. Media strategy

10. Advertising execution

11. Direct marketing

12. Public relations/strategies

13. Positioning

The plan will be a continuation of the global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Note: Charts/graphs/tables do not count toward the word count.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Put your comment

Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
Following the mass shootings at Pulse nightclub in Orlando this past week, there has been a call for gun control. Should the government regulate the sale of guns and under w
Prepare a weighted decision matrix using the template named wtd_decision_matrix.xls. Ben will use this matrix to evaluate applicants for project manager for this important p
Discuss the importance of the ‘electronic frontier' in terms of technological change.-  Assess the impact of the transient nature of advertising on the Internet using relevant
Identify the competitive advantages of some market leaders such as Sony. Are these country-specific or firm-specific advantages?Answer the above in 300-350 word essay format w
Abstract :This paper explains about the marketing plan. It will identify the examples and describe the difference of successful and failure of the marketing plan. It will disc
1) How do factor endowments and demand conditions influence a nation's competitive advantage? Should firms consider these attributes in their decision to internationalise? W
Pricing and profitability: Based on the available information and your own assessment, what should be the price (or price range)? Under the estimated price, will the product
List the basic elements involved in developing a global marketing mix. - Describe at least three situations where an American company might want to keep the product the same