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Describe how to assess current culture

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Reference no: EM131254049

Short Paper

10-4 Short Paper: Culture-Changing Initiatives. Describe how to assess current culture through both direct and informal questioning approaches. What are the four culture-changing initiatives that facilitate cultural change? Describe the role these changes have in the world-class service culture.

See pages 425-431 in your textbook for guidance.

Hoffman, D., & Bateson, J. (2011). Services Marketing: Concepts, Strategies & Cases. Mason, OH: South-Western College.

ISBN: 978-1-4390-3939-7

Format:

- 12 pt font
- Time new roman
- 1" margins
- Atleast 4 pages long not counting the reference and title page.

Reference no: EM131254049

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