+1-415-670-9189
info@expertsmind.com
Describe how marketers can use pinterest
Course:- Management Theories
Reference No.:- EM13770890




Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Management Theories

For marketers adept at recognizing new opportunities. the online bulletin board Pinterest can provide their companies with a competitive advantage. Pinterest is used to share photos and other images among Internet users. Users communicate mostly through images that they pin to their boards. Other users can repin these images to their boards, follow each other, like images. and make comments. Links to websites can be added to the images to move more traffic to company websites, turning Pinterest into an effective digital marketing tool.

Larger companies such as Dell and Whole Foods are more involved on Pinterest, but some smaller businesses are using it as well. The Pinterest community is dominated by the female demographic, so companies that target women have the opportunity to reach them in innovative ways. Companies are marketing their products by posting images that evoke an emotional response representing their brand. For example, Whole Foods has topic boards on Pinterest featuring recipes farm scenes, and more. One image features a Nicaraguan who received a small loan to buy materials for her business to support herself. This reinforces Whole Foods' philanthropic program of providing small loans to entrepreneurs in developing countries.

Pinterest also serves as a customer relationship management tool because the images people pin to their boards reflect interests and aspirations, thus alloviiing marketers to interact with users on a more personal level. Marketers can inspire an emotional response among potential customers with the way they organize their boards. The effectiveness of this marketing can be monitored by how many repins, likes, and comments are posted. Marketers are reporting increased web traffic and sales because of Pinterest.

Discussion Questions

1. Describe how marketers can use Pinterest to enhance marketing communications

2. Why might it be better to post an image that conveys an emotional response rather than a simple advertisement?

3. How does Pinterest act as a customer relationship management tool?




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Management Theories) Materials
Identify and explain the major factors in the social environment that create an atmosphere in which business criticism takes place and prospers. How are the factors related
When Wholesale did not pay for the 7 carloads, Guyan brought suit to compel payment. Wholesale countersued, claiming Guyan had not yet delivered the remaining 18 carloads. W
Conduct a complete analysis of a simulation experiment regarding a single workstation with one machine based on the data that follow. The mean time between arrivals is 10 mi
Evaluate the effectiveness of the core values in relation to developing a culture of ethicalness. Determine the manner in which the core values support the stakeholder's per
A small construction business. One of your workers is 55 years old and had heart bypass surgery about six months ago. He wants to come back to work, but you are concerned that
How do you feel about having your fingerprints, facial features, and perhaps more of your biometric features encoded in documents such as your passport? Explain your answer.
Commentary that relates the case broadly to what you have learned throughout the course and describes the roles played by quality management and regulation to prevent unfort
Prepare an overview and list of instructions for the new employees' mentor. Select one of the learning objectives and describe how you will train the person to learn the new s