Reference no: EM131304127
Assignment
Your individual work in this course is to construct a Marketing Plan. You will choose a product or service (an existing product, new product, or business that you might want to start) and construct your marketing plan.
• Choose your product or service (an existing product, new product, or business that you might want to start) that will be the focus of your marketing plan.
• Describe why you chose this particular product or service.
• This section of your marketing plan should be less than one page.
• Write a mission statement (25 words or less).
• List three nonfinancial and three financial goals.
• Describe your competitive advantage.
• Complete a SWOT analysis.
This is the next step in creating your marketing plan..
• Describe your target market.
• Identify the consumers who are most likely to buy your product in terms of: (a) their demographic characteristics and (b) any other kind of characteristics you believe are important.
• Describe (a) the main points of difference of your product for this group and (b) what problem these characteristics help solve for the consumer, in terms of the first stage in the consumer purchase decision making process.
• Identify your preferred pricing strategy (penetration, skimming, prestige, odd-even, or other pricing strategies.
• Describe your decision for choosing this particular pricing strategy.
What must coupon rate be on the bonds
: Barnes Enterprises has bonds on the market making annual payments, with 15 years to maturity, a par value of $1,000, and a price of $954. At this price, the bonds yield 9.3 percent. What must the coupon rate be on the bonds?
|
Retirement fund upon retirement
: You are contributing to your 401k each year with a goal of having enough in retirement to provide $4,000 per month in today’s dollars. You plan to work 20 more years making monthly contributions to your 401k. Now, using the number you found in part a..
|
Has the tension been resolved in the modern fed
: Why did Congress set up a system that had this tension between the Reserve Banks and the Federal Reserve Board?
|
Discuss about the visual art paper
: Discuss about the Visual Art paper and analyze about it in detail.
|
Describe decision for choosing particular pricing strategy
: Identify your preferred pricing strategy (penetration, skimming, prestige, odd-even, or other pricing strategies. Describe your decision for choosing this particular pricing strategy.
|
In what ways is the fed subject to external pressure
: What is the purpose of the Government in the Sunshine Act? Was Fed Chairman Bernanke justified in evading the requirements of this act during the financial crisis of 2007-2009?
|
Strategic initiative programmes in operations management
: Operations Management (BUSS 1501) - Identify and solve decision problems related to the various operations functions, like capacity, demand forecasting, project management, and inventory control and Differentiate the different techniques and use t..
|
What is the public interest view of the fed''s motivation
: What is the public interest view of the Fed's motivation? What is the principal-agent view? How are these views connected to the theory of the political business cycle?
|
What required rate of return would result in price per share
: Roofing, Inc., common stock paid a dividend of $ 1.02 per share last year. The company expects earnings and dividends to grow at a rate of 8% per year for the foreseeable future. If Roofer expects both earnings and dividends to grow at an annual rat..
|