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1. Under what circumstances would you expect income to be a better predictor of consumer behaviour than a composite measure of social class (ex. based on income, education, and occupation) and when would you expect the composite social-class measure to be superior?
2. Describe the correlation between social status (or prestiege) and income. Which is a more useful segmentation variable? Explain your choice.
3. Describe the characteristics of the Myers- Briggs personality profile.
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