Describe chinese consumer expectations

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Reference no: EM13711294

Describe Chinese consumer expectations

Read the following article and write an analysis focusing on the question below:

- McEwen, W., Xiaoguang F., Zhang, C., & Burkholder, R. (2006). Inside the mind of the Chinese consumer. Harvard Business Review 84(3). (AN 19707486)

Problem- Consider the wide range of Chinese consumer expectations along with the three areas addressed in this module: marketing research components, customer satisfaction, and competitive environment.

Part 1- How will a multinational corporation obtain a superior customer relationship in the Chinese market?

I need help to explain Chinese consumer expectations and also explore marketing research component.

Reference no: EM13711294

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