Describe briefly the elaboration likelihood model

Assignment Help International Economics
Reference no: EM131096993


For this task, you will analyze a public awareness campaign by a nationally or internationally-based nonprofit or government agency such as The American Lung Association, the American Heart Association, United Way, Susan G. Komen, Human Rights, or United Nations Foundation.

Include the following in your analysis paper:

1. Describe briefly the elaboration likelihood model and what it is all about.

2. Discuss how the central and peripheral routes to attitude change promote changes differently.

3. Discuss the different routes to change that are evident in this campaign.

4. Assess your own need for cognition, and discuss whether or not this need is present in this campaign. If so, which route to change is being activated, and why? This is an important consideration, particularly when thinking about your audience and how to change their attitude.

5. Conclude with a discussion on the topic of attitude inoculation and discuss why presenting two sides of an argument may be more effective depending on your audience. Indicate the implications that this has for your writing in graduate school.

Support your paper with at least three research or theoretical articles published in peer-reviewed journals published in the past five years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 5-7 pages.

Reference no: EM131096993

Question about global economy

Suppose that in Canada opportunity cost of manufacturing 2 television sets is 3 bushels of wheat. Suppose that in the United States the opportunity cost of manufacturing 2 bus

What is the new canadian dollar price of an iphone

Next, suppose that the CAD to U.S. dollar exchange rate moves to $.96 CAD = $1 US. What is the new Canadian dollar price of an iPhone Other things equal, would you expect Ca

How the velocity in the country of nemedia is always stable

Velocity in the country of nemedia is always stable.In 2001,the money supply was 100 billion and real GDP was 300 billion .in 2002,the money supply increse by 10 percent,re

That a rise in the terms of trade increases welfare

In some economies relative supply may be unresponsive to changes in prices. For example, if factors of production were completely immobile between sectors, the production poss

Breakdown of global trade negotiations

The G-20 issued a statement Saturday indicating creating nations we unlikely to back off their demands that created nations do away with subsides and tariff barriers from thei

Principle theories of why trade occurs

Explain the concept of comparative advantage and the principle theories of why trade occurs and analyze and discuss the sources of comparative advantage in national economies.

Briefly discuss the major issues of virtual project teams

Briefly discuss the major issues of virtual project teams. Provide a brief overview of virtual project teams and introduce why they are a challenging and important project ma

Determine the dollar price of the cars

The United State imports Japanese cars with a domestic price of 5,000,000 yen and the yen or dollar exchange rate is 120 on January 1, 2003.


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd