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Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.
The paper
Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.
Must include a separate title page with the following:
Title of paper
Student's name
Course name and number
Instructor's name
Date submitted
Must use at least two scholarly sources in addition to the course text.
Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate references page that is formatted according to APA style.
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An alternative, more sophisticated approach is to use the CAPM. Explain and state the assumptions used in the CAPM and how you would estimate the cost of equity of the required rate of return by the shareholders of the company using that CAPM.
Practical Considerations Suppose that you are an employer with 110 employees and a group health plan. How will the new health insurance law affect you?
Managerial Role vs Leadership Role - Show the differences between the managerial role and the leadership role.
Suppose you have been asked to perform an ergonomic review of the workstations for all Executive Assistants in the corporation.
Define the "long tail" concept. Provide an example of a company that leverage the long tail (of buyers? of sellers? of products?) not found in the text
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Thinking back on what you have learned in this course, identify the single most important economic principle learned and explain why it was more significant than any other principle or concept.
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Job Description Paper The primary function of this job description paper is to increase students understand of their current or prospective job position. The paper must be in alignment with the position outlined in the introduction discussion f..
Identify a generic organization (e.g., manufacturing plant, hospital, educational institution). Assume that you are part of a research team examining work groups in the organization
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