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Question 1 (30) Describe and explain the marketing mix decisions that Marcia Kilgore made to influence the trade channels as well as the final consumers. Use the suggestion of Robert Lauterborn that the seller's 4P's should correspond to the customers' 4C's in your explanation. Question 2 (25) Explain how FlipFlop divides a market into segments and how the firm chooses the most attractive target markets. Question 3 (15) Explain why marketing research is so important for FlipFlop. Question 4 (30) Critically evaluate and analyse the way FlipFlop develops and manages its direct and interactive marketing communication programs to build brand equity.
Identify the primary type of resume or CV you expect to use in a job search and career progression.
One way of broaching the topic of ethics in professional practice is to focus on particular ethical dilemmas that arise in the research or practice that surrounds management activities themselves.
What is the connection between the skills of observation and questioning in regard to innovation.
Managing the ethical culture of the organization.
What is meant by the term strategic fit? What are the advantages of pursuing strategic fit in choosing which industries to diversify into?
strategic decision making report requirementsthe report need should focus on key strengths and areas for improvement.
Relationship of travel demand to the supply and structure of a chosen tourism destination
This incentive will be provided in addition to the annual raise, if productivity goals are reached. Assuming the goals are reached, how much will Baldwin pay its employees per hour?
Conduct a thorough strategic analysis of your organisation's external environment and critically evaluate how the identified issues might impact on the organisation's business strategy.
Substantiate the classifications
What can be gained by defining the term "career" broadly as the pattern of work-related experiences that span the course of one's life?
the discussion topic is the overall nature of demand affects planning and control. you need to give some response
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