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Describe and evaluate a company's pricing and retail strategy. Include analysis of the current market situation and the competitive strategy. Make sure to choose a company that you are familiar with and one that you have not used for other modules in the course.
Your essay should cite and discuss at least three credible outside sources and should apply the concepts presented in the textbook regarding pricing and retail strategies.
Your paper should be 2-3 pages in length, well written, and formatted according to APA Style.
David plans to start a new business called Rafting Explorers, which will rent canoes and kayaks to people to travel 10 miles down the Patapsco River in Maryland State Park. He has $45,000 to purchase new boats. He can buy the canoes for $600 each and..
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