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1. Describe a value proposition and provide an example. How important is value to the consumer?
2. How would you describe relationship marketing? Why are these relationships so important to successful marketing?
3. What are the similarities and differences between holistic marketing and integrated marketing communications?
4. Describe Michael Porter’s value chain model. What makes this an effective approach?
5. What key elements should be covered when writing a good mission statement? What is the purpose of a mission statement?
6. What is the difference between primary and secondary research methods? Provide an example of how each of these could be used.
7. Write out two different examples of closed-end questions you might use for a market research survey.
8. Putting surveys aside, what other market research methods could be used to gather data? Please describe at least three.
We all know about Goffman's dramaturgical analysis -- the study of social interaction in terms of theatrical performance. Write 3 paragraph examples of how you might present
Discuss the work of the Robert Wood Johnson Foundation Committee Initiative on the Future of Nursing and the Institute of Medicine research that led to the IOM report, "Futu
What are some of the challenges, and survival strategies, of hospitals today? Who are the decision makers, or the "three sources of power and authority," in a typical hospital
Discuss how the child cognitively and emotionally responds during the confinement: from Piaget's Concrete Operational Stage perspective and from Erickson's psychosocial perspe
We all seem to want a good memory. (What are my co-workers names? Where did I leave my computer? What day was I supposed to submit that proposal to my boss?) might be typical
Start with the week's required readings. Focus on those pieces of evidence and/or arguments that are important for understanding how to formulate or evaluate health policy i
"Family Business." Prepare a three-page analysis that applies the four theories of ethics using examples, relates what distinguishes the requirements for each individual theor
Explain the discretionary function of a contracting officer and justify the associated immunity. Take a position on whether this concept should still be valued given the cur
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