Reference no: EM132187770
Question: Marketing Communication Process
Communicating is an important marketing process of conveying our message to our customers and prospects. We use certain media based upon their ability to meet communication goals and objectives.
• Describe a recent promotion experience. (As seen on television, mail, radio, Internet, sales person, outdoor/ signage, prints, etc.)
• Identify each of the Communication Process elements to that promotion. Provide evidence by example.
• Discuss whether the given promotion was effective and how it would be better served in another promotion medium. Present your rationale in marketing terms/ concepts.
• Read other student posts and identify elements they may have missed and/ or those that were done well that made that promotion particularly effective.
Be sure to provide supporting evidence for your statements.
Write your initial response in a minimum of 200-300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.
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Estimate the capital requirements and use of capital
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What local television shows would you use for advertising
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Create a cause marketing campaign for a million dollar idea
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What is considered acceptable as a spotlight
: The appropriate news story is one that relates to the course's topic/concepts. Your write-up should go beyond a simple summary and be used to illustrate points.
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Describe a recent promotion experience
: Describe a recent promotion experience. (As seen on television, mail, radio, Internet, sales person, outdoor/ signage, prints, etc.)
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Create a complete marketing plan by the end of the course
: You will create a complete Marketing Plan by the end of the course. You will write the Fourth section of the Marketing Plan for this assignment.
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What resources will be required to achieve the plan
: The second step in the process is the actual writing of the plan. Think about the following: What are the goals and objectives for the organization?
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Create an outline as a preliminary structure
: Create an outline as a preliminary structure for the narrative essay. Use several of the outlining rules on pp. 111-115 of The Writer's Way.
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Develop a short film story that can be told in three scenes
: Develop a short film story that can be told in three scenes (a beginning, a middle, and an end). By "short" film, envision your filmed work running anywhere.
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