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Demonstrate critical importance of relationship management

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1. Spending a day in the life of a marketing manager should demonstrate the critical importance of relationship management skills that manager interacts with employees of other functional areas, and indeed with representatives from both custumer and supplier organizations. Explore the stategic significance of such relationship

2. Describe the key elements of a customer of value proposition. Next, explain how a compelling value proposition might include points of parity as well as points of difference

Reference no: EM131045571

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