Demonstrate a knowledge of theory

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Reference no: EM131228985 , Length: word count:2000

Assignment: Group assignment

You choose any company looking like cooled, woolworth, target or any other and write report according to topic mention

Report -

Written report should focus on key ideas with an associated journal article for each idea and a discussion of which ideas are most important and why.

The report should demonstrate a knowledge of theory and an appreciation of how to apply this theory to real world problems.

The report should be tightly argued with small steps of logic.

Key Recommendations must be clear

Harvard referencing is required

Format -

The assignment should be written in report format. Suggested structure is as follows:

I. Company Background and Product Description

II. Target Market - describe their apparent target market

III. Marketing strategy

IV. Conclusion - Restate the most important points of your report.

Prescribed Textbook - Kotler, P. Armstrong, G (2014) Principles of marketing, 15th global ed. Pearson Prentice Hall ISBN: 9780133084047.

Reference no: EM131228985

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len1228985

10/3/2016 2:19:03 AM

You choose any company looking like cooled, woolworth, target or any other and write report according to topic mention. The limit of 2000 words overall (500 words for each contribution), plus or minus 10% is to be strictly observed for the choice of "two (2) best contributions" submitted for assessment. Print the word count on the second line of your submission, and your surname, given name and student number on the first line. Your Instructor will view contributions on a regular basis and may provide selective feedback on these weekly contributions and then assess the two (2) best you have submitted for further consideration and grading. It should have a coherent structure, with a clear beginning, body and conclusion. Line spacing should be 13, and sources of information used should be cited in the usual manner.

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