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Imagine you have the sole marketing rights to a new herbal shampoo that stops hair loss and actually causes new hair growth. You plan to sell your product on an Internet Site, which you will advertise on late night television. You are also hoping to obtain free publicity in men's fashion magazines. You are planning to sell a 16-ounce bottle for $24.99 plus $7.99 shipping and handling. Using the information provided, identify each element of your marketing mix.
Identify the target market for your shampoo IN DETAIL. Describe the demographics and psychographics of the target market separately by giving some specific examples of your own.
How can you use relationship marketing to increase sales for this product category? Please use specific examples of CRM to illustrate your answer. The more different examples you can provide the better. The more strategic choices you make the better your answer will be. PLEASE EMPHASIZE CURRENT MARKETING LANDSCPAE WITH A FOCUS ON DIGITAL MEDIA (SOCIAL, MOBILE, LOCAL ETC.)
write a 700- to 1050-word paper in which you relate consumer behavior to marketing. in your paper address the
Explain Market Segmentation and the Marketing Concept and If you could give an example or two with references would be greatly appreciated
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Which of these traits of effective leaders would you say has had the greatest impact on Blake Mycoskie success at TOMS?
1. explain how manufacturers or service providers and consumers benefit from sales promotions.2.explain at least two
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Locate a publicly traded U.S. company of your choice. If a ratio decreased from 2012 to 2013, why do you think that it decreased? Is it a good or bad sign that the ratio decreased? Please explain
Compile an analysis of those brands and discuss how each company has capitalized on its own brand. Benefits of developing a brand and line extensions
Using one of the companies that you began developing in the Unit 2 Individual Project, create a story that you wish to shop to a media outlet. Describe your follow-up plan. Discuss the special considerations for pitching a blogger
Discuss two to three theories in details with strength and weakness. Discuss any three cultural theories eg., Johnson and Scholes
Describe how your inn would create value and Value is often defined as the benefits in excess of the costs. What we think of as a good value really means we think the benefits we receive from a purchase out-weigh the price of our purchase
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