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Create a 1,400-word report and include the following information: Choose the target market for your product, and describe your target market in detail. Create a new product that would appeal to your market. Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product. Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods. Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.
Briefly describe one sports-related public relations incident that has happened recently in the news with either a sports governing body, sports organization, sporting goods m
A specialty restaurant has developed a single drive-through window. Customers order, pay, and pick up their food at the same window. Arrivals follow a Poisson distribution, wh
Consider the bicycle helmet example of Blanchflower in the assigned article, "The Law of Unintended Consequences." Clearly more detailed research would be required to support
Formulate an inventory policy for the two products with respect to order quantities, reorder level, safety stock and order interval. As part of this analysis, your decision ne
Compare the human resources philosophy of two companies from the same industry. Comparison should include their similarities, differences and at least one item that gives th
Have you ever faced a true ethical dilemma (either personal or professional)? Do you agree with the contention in class that there are very few ethical dilemmas (compared to t
Do you believe most CEOs in U.S. companies are overpaid and underperform? Explain. What pay or performance criteria do you believe should be used for top-level officers in pub
The Shield is a television show on FX cable network. It’s the story of an inner-city Los Angeles precinct. During the 2005-06 season, actress Glenn Close starred as the new pr
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