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What demographic and Psychographic data is used within your industry in an effort to understand and serve the needs of consumers? Please explain and cite examples.
What are the ethical limits in advertising? Is it sufficient to simply not lie about the benefits of your product?
Prepare a high-level overview of methods, options, and recommendations for the types of methods and tools that you believe will be best suited to the situation.
Today, companies are increasingly concerned about customer defection. There are three main steps a company can take to reduce the defection rate.
Discuss one such instance that you can recall or with which you might have familiarity (again, this may be a well-known event or it may be one which you've personally experienced).
Evaluate and discuss the human resource, security, privacy, and stability issues affected by information technology. The increase of information technology has affected management greatly. The best guess is that it will probably continue to do so.
Analyse and explain the business information systems required for this a small to medium size business.
Describe how you plan to meet your short- and long-term goals using the knowledge gained. Give 2-3 specific examples.
Produce a paper discussing what you think system development will be like in leading-edge firms in the next five years.
Will Apple be successful without Steve Jobs leadership? why? How does Virgin's organizational structure support its competitive advantages?
You are the new leader of a small health care organization. You have been asked to prepare the initial budget for this entity.
What are the leadership implications of living in a flat world? Address the overall value of the GLOBE project.
Describe one attribute or capacity of servant leadership and explain how and where you might apply this principle at work or in a community setting you are familiar with.
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