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Define your marketing strategy
Course:- Managerial Accounting
Reference No.:- EM13935374




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Case:

  1. Define your overall marketing strategy (B2B, B2C).
  2. List three ideas that make your product REMARKABLE in the international marketplace.
  3. Create three Headlines for your product - make sure they work in the target international market.
  4. Define your tactical strategy - how are you going to "brand" and communicate Naugahyde to your market?
  5. Assume whatever you want, list all assumptions.
  6. Develop one marketing piece - whatever mode you desire. Consider REMARKABLE, headlines, your overall strategy, and branding.t5           
  7. You decide how to create a competitive advantage for your product in the international market.
  8. Consider some of the other class topics impacting international business.
  9. }  Define your overall marketing strategy (B2B, B2C).

    }  List three ideas that make your product REMARKABLE in the international marketplace.

    }  Create three Headlines for your product - make sure they work in the target international market.

    }  Define your tactical strategy - how are you going to "brand" and communicate Naugahyde to your market?

    }  Assume whatever you want, list all assumptions.

    }  Develop one marketing piece - whatever mode you desire. Consider REMARKABLE, headlines, your overall strategy, and branding.t5      

    }  You decide how to create a competitive advantage for your product in the international market.

    }  Consider some of the other class topics impacting international business.

    __________________________________________________________________________________________

    Deliverables

    • Student Name and Assigned Department at top
    • List your REMARKABLE ideas and Headlines
    • Write your overall and tactical strategies
    • List Assumptions
    • Check spelling and grammar
    • No minimum requirements, make your points in the most effective way but make your points!
    • Creative is up to you, it is understood there is a variety of skill levels - you will be graded on effort
    • Prepared to lead class discussion (no more than 3 minutes)

    __________________________________________________________________________________________

    Desired Outcomes

    • Demonstrate creative, summary, and presentation skills.
    • Apply your knowledge of marketing and other applicable class topics.
    • Demonstrate your knowledge in writing.
    • Share your knowledge to the class by leading a class discussion.



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