Define what sustainability means to you as a team

Assignment Help Marketing Management
Reference no: EM131015530

Assignment - Creating a Sustainable Enterprise

As you review the materials on sustainability, begin to formulate your own definition and understanding what sustainability is and what it means to businesses and consumers. Then consider some current products and/or services that you feel are underutilized. Take one of those ideas and explain how you could expand on its use to make it more sustainable.
For example, there is an existing product called a "Toliet Lid Sink." Per the name, this concept works in such a way that with each flush of the toilet, clean water that would otherwise go straight down into the toilet is first routed up through a chrome gooseneck spigot to dispense pure water for hand washing. The water then flows into the toilet for the next use. Who says you must have clean water in the toilet?

Another idea that some schools and organizations have sponsored is recycling old gym shoes with rubber bottoms. The rubber is removed from the shoe and used on playgrounds for gravel. Please come up with a different idea than what has currently been done.

Please submit a team paper that is no longer than two pages. This paper should address the following areas:

• Define what sustainability means to you as a team.

• With more companies getting involved in this initiative do you feel "green" and/or eco-friendly products can still be a point of differentiation for companies?

• Clearly identify a current product / service and how you plan to further exploit this underutilized asset to be more eco-friendly to the environment.

• Explain if you feel marketing has a role in the area of sustainable support. If so, what that role would be.

Reference no: EM131015530

Questions Cloud

Find the hottest point in the first quadrant : The temperature at each point in the first quadrant is given by T(x,y) = ln(xy) - (x/3) - (y/2). Find the hottest point in the first quadrant and determine its temperature.
Find the thickness of film of a camera lens coating : Find the thickness of film of a camera lens coating that minimizes normal reflection in the wavelength range 400 nm to 700 nm. Assume refractive index of film nfilm=1.38 and nglass=1.50.
How far does the truck travel during the entire trip : A truck accelerates from rest, on horizontal ground, and its speed as a function of time follows the equation 15t - 2t2. Once the truck reaches maximum speed, it maintains a constant speed for another 4 minutes. At this point the truck decelerate..
Motor carrier financial performance and safety performance : Who is the publisher - What is the publisher''s reputation? Has this source been published by a scholarly or peer-reviewed press? Is this source available in trusted archives, such as subscription databases?
Define what sustainability means to you as a team : Define what sustainability means to you as a team. With more companies getting involved in this initiative do you feel "green" and/or eco-friendly products can still be a point of differentiation for companies
Find the radius and interval of convergence : Find the Taylor series centered at 0 for x / (1 - x)2 using the derivative of the series from (A). Find its radius and interval of convergence.
Find the sum of the finite geometric series : Find the sum of the finite geometric series. Find the sum of the finite geometric series using your CAS SYSTEM. Find the sum of the finite geometric series using your CAS SYSTEM.
Description of the organizations diversity initiatives : Write a description of the organizations diversity initiatives - Evaluate the organizations diversity initiatives.
What are the arithmetic and geometric average returns for a : What are the arithmetic and geometric average returns for a stock with annual returns of 22 percent, 9 percent, -7 percent, and 13 percent? List the arithmetic answer first.

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Managerial accounting techniques

Interviewing a relative or friend about managerial accounting techniques used in their work and writing a summary of the interview, A list of questions that can be used in the interview is available in the Appendix to this document

  Discuss in detail how you would use the new-product

explain in detail how you would use the new-product development process if you were thinking about offering some kind

  The pattern of a group communication network can affect the

1. in analyzing the communication within a group what levels of interaction would you try to observe?who speaks most

  Suppose research at panasonic reveals that prospective

Suppose research at Panasonic reveals that prospective buyers are anxious about buying high definition television sets.

  Characterize the buying behavior of a business

Describe at least 3 things that characterize the buying behavior of a business or organization. State what type of business or organization you are discussing if you are focusing on some specific organization/company

  Review earning buyer trust and read about the five

1. account relationshipsreview earning buyer trust and read about the five trust-earning components identified in

  What is your favorite consumer electronics retailer

Describe how the special characteristics of retailing offer unique opportunities and problems for local gift shops.

  What is the non-price strategy for the product

What is the Non-Price strategy for the product?

  Which requirements apply to the arthur anderson case

Review the mandated requirements for legal compliance and determine which requirements apply to the Arthur Anderson case. Explain your rationale

  Discuss the margins and markups on goods or services

Margins and Sales Volume: Different industries have varied benchmarks for margins. For example, in restaurants, alcohol margins are usually much higher than food margins. Discuss the margins and markups on goods or services

  What role do you believe it plays in today culture

The term, experience economy was coined in 1998 by Pine and Gilmore and is discussed in the text. How has the experience economy developed since then and what role do you believe it plays in today's culture

  Discuss how changes in the demographic dimensions of the

. you are the owner of a mid-size business that sells medical devices to hospitals clinics and physicians. your

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd