Define the strategic implications that would need

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Reference no: EM1375414

Within your CLC select a publicly traded company and identify one of its products that the group will analyze. Define the strategic implications that would need to be considered in setting a price for that product and determine whether the group would use a market-based pricing approach or a cost-based pricing approach to setting the product price. Describe the rationale behind choosing the pricing approach. Classify the costs that the group thinks would be considered in setting the product price and come up with a sample cost structure for the product make it as realistic as possible. Compute a price for the product and defend your product price and related cost structure

Reference no: EM1375414

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