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Student will select a Fortune 500 company in the service industry. Describe the main line of business of the company and name four of the countries in which the company operates. Explain, in details, implementation of the 4P's marketing mix concept by the company and describe any differences observed in the implementation of this concept, from one country to another.
Explain Comprehensive Strategic Knowledge and Macroeconomic factors that influence the operations of the company
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Which of the following statements about company objectives is true? A. Company objectives should be stated in vague terms to provide flexibility to lower-level managers. B. Company objectives should be set by top management with no input from market..
1q. discuss the advantages and disadvantages of self-administered interviewing face-to-face interviewing and telephone
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