Define the main line of business of the company

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Reference no: EM13111204

Select a global company of your excellent in the service industry. Utilizing your selected global company as the subject matter research the ethics of marketing that impact this organization as well as prepare an APA paper that specifically
• Define the main line of business of the company
• Names four of the countries in which the company operates
• Explains in detail the implementation of the 4P's marketing mix concept by the company including
?competition
?target market
?product strategy
?distribution strategy
?communication strategy
?pricing strategy
• Defines any differences observed in the implementation of this concept from one country to another

Reference no: EM13111204

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