Define the company''s core competencies

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Establish criteria for judging strategic performance by considering successes and strategies. Use a balanced scorecard framework to make sure that both financial and strategic controls are used to assess performance.
Define the company's core competencies.
Determine if the company has a sustainable competitive advantage. If you determine that a sustainable advantage exists, support your claim. If you find it lacking, recommend actions that would secure a sustainable competitive advantage.
Identify any external environmental forces that have future strategic implications for lululemon athletica, Inc.
Determine if lululemon's business strategy provides an integrated and coordinated set of commitments and actions that are based upon the company's core competencies, guides behavior toward achieving performance goals, and fits existing external environmental conditions.
Evaluate lululemon's strategy and its use of strategies to achieve company objectives.
Discuss the company's organizational structure and if it effectively supports lululemon's strategy.

Reference no: EM13751445

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