Reference no: EM131028244 , Length: word count:1200

Assignment Instructions:

Download the Assignment Detail document file and the (Word) Assign Template Part A and Part B files. Save the files into your H: Drive or OneDrive Account.

Your assignment must follow the guidelines listed below or will incur penalties:

- The Assignment final submission must be produced using Microsoft Office Word 2010 or later version; Mac users must check their assignment file can be opened on a non-Mac computer before submitting. If you submit a file that cannot be opened by a staff member you will receive a zero score and we will not accept another submission.

- All citations used must be referenced and included in a Reference List placed at the end of Part A of the assignment document using the Harvard Referencing Style (Author, Date) only. An explanation of this method and general referencing is available at: Harvard Referencing Guide.

The assignment consists of two parts. In Part A you are asked to answer a number of questions and you are expected to provide fully researched and referenced answers. Furthermore, you are expected to use at least ten (10) academically acceptable reference sources as a minimum to support your answers to the questions. Failure to supply any correct references as in accordance with the Harvard Referencing Guide will result in a zero mark and an Academic Misconduct report.

Part B of the assignment requires you to apply Toulmin's Argument Model to analyse the case study located at the end of this document to determine the validity or otherwise of the case study's claim. Again reference any additional information sources that you may use.

Assignment Completion Method:

Your assignment will involve two important phases, which will require you to:

Part A:

Answer the following questions:

Question 1: Define organisational ‘Knowledge Management' from an I.S. perspective. Discuss how Knowledge Management Systems (KMS) uses the KMS cycle to help an organisation make the most effective use of their knowledge.

Question 2: Define ‘Big Data' identifying the three categories of data this term generally includes. Also identify and explain the three general categories of problems associated with ‘Big Data'.

Question 3: Define Supply Chain management and detail how supply chain management (SCM) systems and electronic data interchange (EDI) systems work to supports the supplier/customer relationship.

Question 4: Define eCommerce, LCommerce and MCommerce. Explain the impact of these mechanisms on small business.

Part B:

Use the Toulmin's Model of Argument to analyse the supplied Assignment Case Study (see the Assignment Case Study section below) and provide your opinion on the strength or weakness of the argument with relation to the Claim that we have provided.

You MUST answer the following 7 questions separately to complete the ‘Your Opinion' section of Part B. make sure to number your answers:

To apply the model to test the validity/strength of a CLAIM the reader must examine each sentence in the article and categorise them as a Toulmin element or as an unnecessary extra e.g. ‘opinion', ‘hearsay', ‘definitions' etc. Once all sentences have been categorised then the elements should be examined in sequence.

1. What is the CLAIM?

2. Is there any EVIDENCE to support the CLAIM? If so how much and how does it affect the strength of the CLAIM.

3. Is there a WARRANT (Explicit or Implicit)? Explicit WARRANTS are often stronger because the author can direct the reader to accept the CLAIM. Implicit WARRANTS leave the reader's opinion open to interpretation and this may go against the author's intended purpose.

4. Is there BACKING? If so how much? If so how much and how does it affect the strength of the CLAIM.

5. Is there a REBUTTAL? The quantity and scope of the REBUTTAL may reduce the strength of the CLAIM and thus dissuade the reader's acceptance of the CLAIM.

6. Is there a QUALIFIER? If so, to what extent does it reduce the scope of the CLAIM because this will impact on the strength of the CLAIM?

7. Your Opinion - this is a personal perception based on your interpretation of the article. The presence, quality and quantity of the different Toulmin elements must be applied to make this critical assessment. You must discuss whether you agree or disagree with the claim based on the stronger argument.

Assignment Case Study: This case study must be used for Part B

Claim: Your online reputation can ruin your future and there is nothing you can do about it.

You might not think about your online reputation very much but Janet Smyth U.S. Attorney's Public Relations Manager noted "In 2016 everyone's online reputation has the power to change your future for better or worse and is easily accessed". Janet explained "How people perceive you online can make a big difference in your life. Especially if you own a small business or present yourself as a brand".

Your online reputation has a lot of different pieces, whether you're representing yourself as an individual or a company, so there are many ways in which your reputation can be damaged.

Dr. Walter Palmer, a Minnesota dentist and trophy hunter who violated Zimbabwean law and killed a tourist-favorite lion, has been the target of constant attack reviews on Yelp and other sites that slander his person and business.

When Ashley Madison, the online dating service marketed to people who are married or in a committed relationship was hacked, many people's reputations were ruined, both online and in real life.

Sometimes reputation loss results from an unfortunate coincidence: Having a name in common with someone who has a bad reputation can result in your online reputation being tarnished. Other times it is when a site isn't reporting correct information about you. Such as with the case filed by Dr Guy Hingston against Google. Dr Hingston claims that when you type "Guy Hin ..." into Google the words "Guy Hingston bankrupt" appear in the auto-complete. He claims this is defamatory as he is not bankrupt and has caused him to lose potential clients.

The point is that your reputation can be damaged in a wide variety of ways, including many that you might not expect. However, Adam Chan a Google spokesperson says "people need to stop blaming services like Google for reputation loss and take responsibility for their own online reputations". One of the best ways to monitor your personal or brand reputation is to Google it, as this is how most people will first interact with you - if there's a negative result on the second or third page of Google, potential customers or employers might see it, and you need to be aware of it.

If your reputation has been damaged online then how you change the situation will depend on what kind of negative information you find, sometimes a sincere apology is all that's needed to have the information retracted. There are also plenty of paid tools that offer this service as well, like Topsy, Mention and IceRocket. In many cases, your reputation can get damaged when only one side of a story gets out so sharing the facts online can help to reduce or stop the loss of reputation.

Janet Smyth noted, "Unfortunately, sometimes there's just nothing you can do to get rid of a bad-looking search result other than to counter it which may require an online reputation management service".

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