Define lawn care current strategic mission

Assignment Help Operation Management
Reference no: EM13227067

Chris, we make the highest-quality grass seed and fertilizer in the world. Our brands are known everywhere! stated Caroline Ebelhar, the vice president of manufacturing for The Lawn Care Company. Yeah! But the customer doesnt have a Ph.D. in organic chemistry to understand the difference between our grass seed and fertilizer compared to those of our competitors! We need to also be in the lawn-care application service business, and not just the manufacturer of super-perfect products, responded Chris Kilbourne, the vice president of marketing, as he walked out of Carolines office. This ongoing debate among Lawn Cares senior management team had not been resolved but the chief executive officer, Mr. Steven Marion, had been listening very closely. A major strategic decision would soon have to be made. The Lawn Care Company, a fertilizer and grass seed manufacturer with sales of almost $1 billion, sold some of its products directly to parks and golf courses. Customer service in this goods-producing company was historically very narrowly defined as providing the right product to the right customer at the right 88 89 time. Once these goods were delivered to the customers premises and the customer signed the shipping documents, Lawn Cares job was done. For many park and golf course customers, a local subcontractor or the customers themselves applied the fertilizer and seed. These application personnel often did the job incorrectly using inappropriate equipment and methods. The relationship among these non-Lawn Care application service personnel, The Lawn Care Company, and the customer also was not always ideal.

When claims were made against The Lawn Care Company because of damaged lawns or polluted lakes and streams, the question then became one of who was at fault. Did the quality of the physical product or the way it was applied cause the damage? Either way, the customers' lawns or waterways were in poor shape, and in some cases, the golf courses lost substantial revenue if a green or hole was severely damaged or not playable. One claim filed by a green advocacy group focused on a fish kill in a stream near a golf course.

One of Lawn Care's competitors began an application service for parks and golf courses that routinely applied the fertilizer and grass seed for its primary customers. This competitor bundled the application service to the primary goods, fertilizer and grass seed, and charged a higher price for this service. The competitor delivered and applied the fertilizer on the same day to avoid the liability of storing toxic fertilizer outside on the golf course or park grounds. The competitor learned the application business in the parks and golf course target market segment and was beginning to explore expanding into the residential lawn-care application service target market. The Lawn Care Company sold the "highest-quality physical products" in the industry but it was not currently in either the professional park and golf course or the residential "application service" lawn-care market segments. The Lawn Care Company considered its value chain to end once it delivered its products to the job site or non-Lawn Care application service. The competitor sold the customer "a beautiful lawn with a promise of no hassles." To the competitor, this included an application service bundled to grass seed and fertilizer.

1.
Define Lawn Care's current strategic mission, strategy, competitive priorities, value chain, and how it wins customers. What are the order qualifiers and winners? Draw the major stages in its value chain without an application service.

2.
What problems, if any, do you see with Lawn Care's current strategy, vision, customer benefit package and value chain design, and pre- and postservices?

Reference no: EM13227067

Questions Cloud

Describe those categories : An increasing number of firms outsource subsystems and components unless they fall into one or more of certain categories. Describe those categories.
What two issues should be addressed in qualifying potential : What two issues should be addressed in qualifying potential international suppliers? Why?
Identify and describe four conditions : Identify and describe four conditions which, if one or more is present, dictate that competitive bidding not be employed.
Trace the course of slave resistance in the century : Trace the course of slave resistance in the century before 1860. How did state governments in the first decades of the nineteenth century respond to such resistance?
Define lawn care current strategic mission : Define Lawn Care's current strategic mission, strategy, competitive priorities, value chain, and how it wins customers. What are the order qualifiers and winners? Draw the major stages in its value chain without an application service.
If the neutron star''s density is more than that of a neutron : If the neutron star's density is more than that of a neutron, the neutrons within the star are overlapping; if it is less, the neutrons are not overlapping. Which of these seems to be the case for average neutrons within the star?
What is the time constraints : Each keg of Dark beer needs 4 minutes of time and 3 gallons of malt extract. Profits for Lite beer are $3.00 per keg and profits for Dark beer are $2.00 per keg. What is the time constraints?
Write program which accept two integers at input and outputs : The Hamming distance between two bit strings of the same length is the number of positions in which the strings have different bit values. For example, the Hamming distance between 1110 and 0101 is 3.
People in the allegory of the cave : In relation to the people in “the Allegory of the Cave” are you the type of person that stays chained to the norms or would you consider yourself someone who ventures out into the light to seek new meaning?

Reviews

Write a Review

 

Operation Management Questions & Answers

  What is the new critical path and earliest completion time

Suppose you want to shorten the completion time as much as possible, and you have the option of shortening any or all of B, C, D, and G each one week. Which would you shorten?

  The manager of the burger doodle restaurant believes

The manager of the Burger Doodle restaurant believes the time to fill orders at the drive-through window is too long. She suspects that the window cashier spends too much time making change,

  Leaders to help them formulate new ideas

There is not a traditional answer to meet every problem in an organization. The latest theory could be outdated within a few years. Therefore, in many cases leaders must create their own strategy

  What would be the impact on hr policies

why would you select such tool(s)? What would be the impact on HR policies? Please respond with at least 200 words.

  Discussion on system development approaches

Select one of the system development approaches (structured, information, engineering, and object-oriented) and give an example of a business process or problem that would use that approach.

  Determine two constraint equations for this lp problem

Determine two constraint equations for this LP problem, but do not solve! Hint: The number of constraint equations must equal the number of decision variables. Only two are required

  What is the probability that the next failure

The time between failures for an electrical appliance is exponentially distributed with a mean of 25 months. What is the probability that the next failure won't occur before 30 months have elapsed?

  Evaluating decision outcomes more effectively

How would you apply the strategy in in your decision to select or not select the candidate? Include the selected strategy in your response.

  What advantages accrue to training evaluation

What advantages accrue to training evaluation that measures return on investment (ROI)? What are some of the obstacles to implementing ROI measures, and how can they be overcome?

  Explain how would information be used within ford motor

Explain how would information be used within ford motor business. Illustrate what major problems would you anticipate need solving prior to implementing system.

  Compute the centerline for the r-chart

Compute the centerline for the x-bar chart. Compute the centerline for the R-chart.

  A drugstore uses fixed review period inventory system

A drugstore uses fixed review period inventory system for many of the items it stocks. The manager wants a service level of 98%. The order interval is 2 weeks,

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd