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Question: A carefully defi ned purpose is essential for every message, but particularly so with marketing messages. These persuasive messages can accomplish any number of different tasks, from changing perceptions about an overall category of products to encouraging shoppers to visit a retail store to enticing people to place an order for a specifi c product right away. Any confusion about purpose will result in a message that either doesn't know what it's trying to accomplish or tries to accomplish too much. Turtledove has asked you to plan a promotional campaign that encourages people who do their own taxes but have never used tax preparation software to at least consider these products. Which of the following statements does the best job of defining the specific purpose of this message?
a. To persuade everyone who visits the H&R Block website to order a copy of H&R Block At Home tax software (formerly known as TaxCut) within two hours of landing on the website.
b. To persuade people who do their own taxes but have never used tax software to visit the H&R Block website and order a copy of H&R Block At Home software
c. To persuade at least 75 percent of all visitors to the H&R Block website to learn more about the advantages of using software to prepare their taxes.
d. To persuade people who do their own taxes but have never used tax software to visit the H&R Block website to learn more about the advantages of using software to prepare their taxes.
Areputation is a fragile thing-especially on the Internet, where trademarked images are easily borrowed, corporate secrets can be divulged anonymously in chat rooms, and idle speculation and malicious commentary on a blog can affect a company's st..
2. Risk Assessments, EH&S, Tender Process, Lead Disciplines, Completion of milestones against Work Break down Structure, Budget - release of funds against verification of works complete
The grocery industry has an annual inventory turnover of about 14 times. Organic Grocers, Inc., had a cost of goods sold last year of $10.5 million; its average inventory was $1.0 million. What was Organic Grocers's inventory turnover, and how does t..
For this assignment, you are to create a comprehensive report on your global strategy analysis that you began in the weekly assignment of Module 2 and add in a section that discusses possible strategic alternatives to be implemented for your compa..
Describing a work situation at your past or present employment that posed an ethical dilemma for you
The linear decision ruleis a computer model that uses a search procedure to look for the minimum cost combination of values for labor force sizeand production rate.
Which of the following is not required by IRCA
The Hotel Paris's competitive strategy is "to use superior guest service to differentiate the Hotel Paris properties, and to thereby increase the length of stay and return rate of guests and thus boost revenues and profitability." HR manage..
Tally held a savings account with American Security Bank. On seven occasions, Tally's personal secretary, who received his bank statements and had custody of his passbook, forged Tally's name on withdrawal slips that she then presented to the bank..
DISCUSS ANY TOPIC ON POLICING STUDIES AND FRAME A REPORT.
In the 1970s and 1980s Sam Palmisano states that IBM was organized as a classic multinational enterprise. What does this mean? Why do you think IBM was organized that way? What were the advantages of this kind of strategic orientation?
Using the Internet as a research tool, choose two or three other examples of businesses started by entrepreneurs, either thriving or struggling ones.
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