Declining market share in various segments of product mix

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Strategic Management, Eighth edition, Case 16: Apple, Inc.: Still Taking a Bite Out Of The Competition (Not able to send image due to it being too large)

As the Chief Executive Officer of Apple, Inc., you are concerned by the loss of momentum in your strategy and declining market share in various segments of your product mix.

You have asked your management team to address the key questions below and to reconvene a strategy meeting in two weeks to discuss the results and formulate a new strategy if necessary to raise the stock price. Please review each question carefully and develop detailed solutions to support your conclusions.

How does Apple use strategic management to compete? (Please provide the sources used)

Reference no: EM132191074

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