+1-415-670-9189
info@expertsmind.com
Decisions for the erp sales and marketing modules
Course:- Case Study
Reference No.:- EM131413615




Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Case Study

Scenario/Summary

Atlantic Manufacturing is a manufacturer of small motors. The company had problems with order acquisition, operations, distribution, and accounting systems. Some of the specific issues were identified as being

information supplied to sales force is inaccurate;
customers requesting reduced lead times;
credit system inconsistent, producing collection problems;
service calls lack warranty information; and
quality control system not integrated.

In this week's case study, you will be investigating their decisions for the ERP sales and marketing modules implemented and what specific areas each of those decisions addressed. Identify both the purpose and benefits that their system was to have provided and whether that was achieved. Major focus should be given to the decisions and assumptions made as well as the reasons made for their selection. There are no specific references given for this case study, only some background information references to help you in your research. It is suggested that in your research, you pay particular attention to their competition and how it affected their sales and marketing needs.

STEP 1: Research Issue

In this step, you need to find out the questions "what", "how," and "why" of Atlantic Manufacturing's ERP approach to sales and marketing. Start with some basic research in the following references:

Boh, W. F., & Yellin, D. (2006/2007, Winter). Using enterprise architecture standards in managing information technology. Journal of Management Information Systems, 23(3), 163-207.

Ramasubbu, N., Krishnan, M. S., & Kompalli, P. (2005, May/June). Leveraging global resources: A process maturity framework for managing distributed development. IEEE Software, 22(3), 80-86.

Larson, L. L. (1995, April). Third party software. Internal Auditor, 52(2), 44.

Shaul, L., & Tauber, D. Critical success factors in enterprise resource planning systems: Review of the last decade. ACM Computing Surveys, 45(4), 55-55:39.

Using these as a start and then do specific research on Atlantic Manufacturing and its competition to give you an understanding of the issues they faced. These articles, along with others you will find in your research and on the Web, should allow you to explain the situation and understand the decisions they made in handling it.

STEP 2: Write the Study

Use the case study template to complete a 3-5 page report on your research. Include the sections listed below as needed.

Introduction-a brief introduction into the company and its problem or situation

Issue/Problems-identify all the issues or problems faced by the company

Actions Taken-what was the company's response on dealing with the issues?

Results-what were the results of the company's efforts? Did they work? Why or why not?

References-list all research references used

Don't forget to proof and fact-check your case study. If you are using quotes from sources or data from an unreliable source, you should attempt to find a better source, or remove them. This is sometimes called "establishing rigor." Make sure your case study is credible, transferable, verifiable, and dependable.




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Case Study) Materials
Perform research - Identify the hard and soft technology used for both the domestic and global environments. This is not about computers or software; see lesson plan for det
Vito was now interested in finding out what the new critical path will be. Furthermore, Vito wanted to start work on the project by July 01, 2013 and wanted to know when th
Financial analyst to conduct a comparative analysis on two members of this consortium, namely BAE Systems and Rolls Royce. You are required to submit a professionally produc
Imperial Sandwich Plc is to be established shortly. The founders are considering their options with regard to capital structure. A total of £5 m will be needed to establish th
In this activity, you will write a paper in which you will critique arbitration practices based on the review of the following case and responses to the questions posed afte
Now, you will develop recommendations to improve productivity and patient satisfaction. Consider what you know of Lean Management and Six Sigma principles and practices. Bas
Outline and discuss the potential legal liability of all those involved in this scenario. In your answer, refer to case law and statutory provisions. Also, identify any defe
Why did the author of this week's reading find it necessary to compare the European and North American systems; are they really that different? How do costs of transportatio