Deciding whether to add bard publishing to your portfolio

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Reference no: EM13917293

You are deciding whether to add Bard Publishing to your portfolio, but you are concerned about your projection for their growth rate. Bard's cost of equity capital (the discount rate for equity) is known to be 9% and they just paid a dividend of $4.75 per share. When calculating the value of the stock today, you cannot decide if the constant growth rate will be 4.5% or 5.5%. By how much does this seemingly small difference impact your valuation, i.e., the price per share?

Reference no: EM13917293

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