Decides to develop customer retention program

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A large hotel resort decides to develop a customer retention program. The goal of this program is to motivate its heavy users to continue being loyal to the company by offering them appropriate incentives. You will create a marketing research plan to help the company design the retention program. Specifically, you need to identify: The types of information the company will need to design the retention program. Where to obtain the information. The best method to obtain the information.

Reference no: EM131143720

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