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Assume that a multispecialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white-collar professionals who are married, with both spouses working outside the home. How might this medical group tailor its marketing mix to appeal to this segment?
generate a sports marketing mix for your organization to address the promotion mix of advertising, public relation, sales promotion and pricing
Discuss an ineffective electronic marketing email, text message, or pop-up ad you have received. Why was the selected message ineffective? What was your reaction to it? What is your current attitude toward the company?
Suppose that your company supplies toothpaste to Wal-Mart, and they are your only customer. Wal-Mart orders its EOQ of 1,000 tubes each time they order. The annual demand for these tubes is 40,000 units. If shortages are allowed, how many units shoul..
Chief Draper has noticed that the behavior of many of his officers reflects a lack of understanding of many basic criminal justice concepts. Last week, he received a complaint about a patrol officer with ten years of experience on the force.
Groundz Coffee Shop uses 4 pounds of a specialty tea weekly; each pound costs $16. Carrying costs are $1 per pound per week because space is very scarce. It costs the firm $8 to prepare an order. Assume Groundz is open 52 weeks per year, and closed o..
Compare and contrast the critical path method (CPM) and program evaluation and review technique (PERT). What type of project characteristics might favor PERT as the preferred project management tool?
Historically, four (4) social revolutions have occurred as a result of new technologies; identify the technologies which led to these social changes and explain the consequences of each of these technologies.
A fast-food chain is looking to expand its business on a global scale by allowing interested parties in different parts of the world to open fast-food joints under its brand name. These interested parties must pay an initial fee to the owner of the f..
High Tech, Inc. is a virtual store that stocks a variety of calculators in their warehouse. Customer orders are placed; the order is picked and packaged, and then shipped to the customer. A fixed order quantity inventory control system (FQS) helps mo..
Compare the in-transit inventory and the safety with another supplier who can supply by road with a lead time with a range of 1-2 days. Select a measure of risk and estimate it for each of the two supply chains.
Give an example of one country where this situation has occurred. Explain how and why distribution channels are affected as they are when the stage of development of an economy improves.
Explain the condition seasonal affective disorder? (SAD). Why has the concept of punctuality created communication problems within our? culture?
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