Decide the main goals that you would like to achieve

Assignment Help Marketing Management
Reference no: EM13723395

Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.

Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.

Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.

Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.

Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Reference no: EM13723395

Questions Cloud

Explain the four applications of technology : Explain the four applications of technology that the Courts were interested in during the renaissance period. Make sure to provide an example for each and discuss how it related to patronage.
Discuss empowerment and empowerment theory : Discuss Empowerment and Empowerment Theory, The Strengths Perspective, and Resiliency and why this focus is a vital concept in the Generalist Practice.
Write a paragraph on porter beer and ancillary products : write a paragraph (at least 100 words) for each of the following topics. Make sure to describe/define the item by giving an example , and discuss its importance to the history of technology. Porter Beer Ancillary products.
Acme manufacturing company : Steve Arnold is a production manager at Acme Manufacturing Company in New Jersey. When drove into the parking lot at the plant on Tuesday morning at 8:35, he was already 35 minutes late for work.
Decide the main goals that you would like to achieve : Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and lo..
Develop a branding strategy for your product : Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension
How has happiness been defined both past and present : How has happiness been defined both past and present. Starting with one ancient philosopher, choose two more from any time period and discuss the concept of happiness
Explain the role of credibility and how to build it : Explain the role of credibility and how to build it. Describe the physiological and psychological differences between listening and hearing
Research the key terms applications software : Research the key terms "Applications Software", "Application Design", "Software Design"; find a journal publication pertaining to the subject, and write a 1-2 pages APA format report, summarizing the paper.

Reviews

Write a Review

Marketing Management Questions & Answers

  Eplain purpose of supplier certification or qualification

1. describe the concept of the hidden factory. how can a realization that the hidden factory exists help managers?2.

  Analyze the shifts in organizational structure and

write a three to four 3-4 page paper in which you1. reflect on a time when you or someone elsersquos good intentions

  Develop the ordering policy for a fixed time period

Develop the ordering policy for a fixed time period inventory system assuming 52 weeks per year.

  Part a prepare a brief introduction for this assignment

part a prepare a brief introduction for this assignment indicating your chosen organisation the industry in which it

  Explain the advantages and disadvantages of the pricing

packaging is used to protect products in their journey from the manufacturer to the end user or consumer. packaging can

  Define important information about elements of the marketing

Explain Important information about Elements of the marketing mix and describe how each of the four elements relate to the Wal Mart corp

  Why do so many companies appear fixated on branding rather

in recent years there has been more of a shift towards more branding and advertising as opposed to focusing on product

  The method of selecting the sample and the sample size

In the following situation, make a recommendation as to the type of sample to be used, the method of selecting the sample, and the sample size.

  Explain marketing strategies and materializing

Explain Marketing Strategies and Materializing and When or why might you need to alter your objectives or strategies because the results you hoped for were not materializing

  Explain taking an existing brand name online

Explain Taking an Existing Brand Name Online and Under what circumstances would it make sense to take an existing brand name online

  Explain threats and vulnerabilities in e-commerce

Explain Threats and Vulnerabilities in E-Commerce and what implications does encryption have for managing e-commerce traffic

  Explain types of interenterprise integration

Explain Types of Interenterprise Integration and discuss the types of interenterprise integration in terms of responsive

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd