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Please 350 words each plus each three references
· Using Databases and Data Warehousing in an IMC Plan
scoring guide iconDiscussion Participation Scoring Guide.Examine how databases and data warehouses are used to develop effective Customer Relationship Programs (CRM). In your discussion, interpret how the use of these tools can leverage the company's IMC Plan.Data Mining in Database Marketing Communications
scoring guide iconDiscussion Participation Scoring Guide.Capturing customer data, storing it in data warehouses, and uncovering key information through the use of data mining techniques are valuable components of a well-designed IMC plan. Examine how companies can use data mining techniques to develop database-driven marketing communications. For instance, a company may want to establish pricing discounts for purchases made during a slow sales cycle as a way to increase sales. Data mining techniques can uncover these cycles.
Rieger International is attempting to evaluate the feasibility of investing $ 95,000 in a piece of equipment that has a 5- year life. The firm has estimated the cash inflows
American International Automotive Industries (AIAI) manufactures auto and truck engine, transmission, and chassis parts for manufacturers and repair companies in the United
Tindo Ltd buys and sells product Q-3. It values stock on the basis of first in first out (FIFO). At 1st June 2001 stock in hand consisted of 4,500 units which were acquired at
"Do we have everything we need on sales and costs?" you ask. "It must be time to compute the net present value (NPV) and internal rate of return (IRR) of the Apix expansion
Classify each as it would be reported on a balance sheet. Use the following codes: CA = Current Asset CL = Current Liability SE = Stockholders' Equity NCA = Noncurrent Asset N
The entity's balance date is 30 June, and it uses the straight-line method of depreciation. On 1 July 2011, the value is use was estimated to be $45,000 and the net selling
She receives a proportionate nonliquidating distribution from the partnership consisting of $10,000 of cash, unrealized accounts receivable (basis of $0, fair market value $
Determine (a) the accounts receivable turnover and (b) the number of days' sales in receivables. Round interim calculations to the nearest dollar and final answers to one deci
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