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Customizing service offerings to customers

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General Motors includes the OnStar system in many of its vehicles. OnStar is a location system, information system, and communication system available to those drivers who wish to subscribe to the service.

1 - Go to the OnStar website, https://www.onstar.com and read over some of the services that are offered to consumers.

2 - Based on your review of this website, write a 2-page memo describing the various ways that OnStar can be used as a CRM tool by

General Motors, specifically in the context of creating interactions, gathering customer data, and customizing service offerings to customers.

The memo will be assessed based on the extent to which you assessed the OnStar website per the aforementioned outline.

Reference no: EM13892787

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