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Customer loyalty can be a powerful competitive advantage. And customer loyalty is more than repeat purchasing. Customers who are loyal tend to buy more over time and, more importantly, tend to recommend a company to their family, friends, and colleagues. Enterprise Rent-A-Car figured this out early on and, rather than having a complicated and sophisticated customer research program, it focuses on two simple questions: one is about the quality of the customer's rental experience; the second is about the likelihood that they would rent from the company again. What do you think about this view? What organizational capabilities would be necessary to develop customer loyalty? How do these relate to customer loyalty?
How should the firm carry out the environmental scanning process? What would the process be of any practical value?
To what extent can nurses substitute for physicians? What is a nurse practitioner? What role does a nurse practitioner play on a healthcare team? Explain for physician assistant as well.
The team members come from many departments. Two members are hardware designers, another is a representative from manufacturing, three are Brazil experts, one is the South America marketing manager, and the final member is the person who will manage ..
Discuss how perceptual bias affected President George W. Bush’s decisions that lead the United States into war in Iraq in 2003. Did judgmental bias play a part in these decisions?
Assignment On Tracking Progress on Sustainability Goals. Good intentions must be followed by actions leading to measurable outcomes. Sustainability initiatives and their outcomes are tracked through accountability systems and transparent reporting..
Which of the following was the result in Country Club Dist. Homes Assn. v. Country Club Christian Church, the case in the text in which the defending church wanted to use three lots in a subdivision for a parking lot, and the subdivision homeowners' ..
Identify the recent developments in technology affecting business and propelling globalization. What problems/challenges have arisen regarding use of the Internet for the global business environment and what probable solutions can you suggest?
This week we actually reviewed a general Project Charter. In general the initial statement of work is key. Typically all the Business Analyst or Systems Engineer will receive when trying to create the initial Project Charter is a small statement of w..
Why is the deployment phase of the strategic quality management process crucial to the achievement of an organization's vision? What are the roles of feedback in the strategic quality management process?
Describe the strategies which DuPont's management used to respond to the ozone controversy before the 1978 ban. Identify the social costs and risks associated with these strategies and the populations that bore these costs and risks. Identify the soc..
Describe a typical monitoring and control process in project management. Which parameters in project management would you monitor continuously? Also, discuss how project managers can monitor project risks.
Sovereign immunity holds that the courts of one nation lack the jurisdiction to hear suits against foreign governments unless the foreign nation has waived immunity or. The First Amendment guarantee of freedom of speech is an absolute right. When doe..
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