Current use of social media along with overall strategic

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Briefly summarize Prada's history with social media and cur- rent use of social media along with the overall strategic focus from one or several of the above purposes; Can you identify who manages social media for the business (marketing department, outside social media advertising firm etc.)? Are they using different tools like Twitter, Instagram, Pinterest etc in ways that are unique or duplicative? How are they leverage each tool for best effect/impression?

Reference no: EM132234498

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