Current marketing efforts and current positioning in market

Assignment Help Marketing Management
Reference no: EM13738654

Select a small business in your local community. All of your Individual Projects in the class will be focused on this business, choose carefully. You are an account executive for a local advertising agency, and this will be your new client. You will be developing an IMC program for this business over the next five weeks.

The first step in the IMC program is to conduct a situation analysis which focuses on the internal and external factors that influence or are relevant to the development of the promotional program.

Part 1: Situation Analysis (Internal Analysis)

Research the company (in person interview, Web sources, etc.)

Product/Service Overview - strengths, weaknesses
Current positioning in the market
Target Market
Current marketing efforts (traditional, interactive, etc.), messages & effectiveness

Part 2: Competition

Research the Competition. Select at least three competitive products/companies

Product/Service overview - Strengths/weaknesses
Positioning in the market
Target Market of Competitors
Current marketing efforts (traditional interactive, etc.), messages, and effectiveness

Part 3: Marketing Environment

Research the marketing environment and identify possible opportunities and/or threats that can affect your promotional program. Analyze why.

Demographic
Economic
Technological
Social/Cultural.

Reference no: EM13738654

Questions Cloud

Complete a market segmentation for your buyers : Complete a market segmentation of no more than 400 words for your buyers. Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets
Consequences to business behavior that ignores ethical : Businesses often encounter ethical dilemmas. Depending on the industry, there may be consequences to business behavior that ignores ethical standards.
Information systems to remain effective and efficient : It is important to understand that almost all (if not all) organizations have information systems, and use them for operational, tactical, and strategic advantage. In order to have information systems to remain effective and efficient, these syste..
Identify what problem of problem of environmental history : Try to identify what "the problem of the problem of environmental history" is, according to Sörlin and Warde. What do they see as the new direction for environmental historians?
Current marketing efforts and current positioning in market : Select a small business in your local community. All of your Individual Projects in the class will be focused on this business, choose carefully. Current marketing efforts and Current positioning in market
Benefits of a systems development methodology : Why is a systems development process needed? What are the benefits of following a systems development methodology? Write briefly on your experiences (or someone else's you have studied) as part of any systems implementation project.
Tools for helping people be more creative : Write a 2 page paper on "Tools for Helping People Be More Creative".
Objectives of international compensation for a firm : 1. Present the general objectives of international compensation for a firm. 2. List the objectives of international compensation for an employee. Which of these would be the most important to you? Why?
System and the area of business it affects : Create a diagram using Visio® that lists the five different IT systems you identified. In your Visio® document, use a rectangle to diagram the name of each system and the area of business it affects. Use a triangle to indicate the challenges and b..

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Explain human resource management- the changing role of hr

Explain Human Resource Management- The Changing Role of HR and prepare a paper describing the changing role of Human Resource (HR) management in response to trends in globalization

  Slide presentation to employees regarding the ethical points

Create a 10 slide presentation to employees regarding the ethical points you want the employees to adhere to

  Explain marketing management

Explain Marketing management and What resources does your company use to conduct competitive intelligence and how often is it done

  What are the major challenges that face todayrsquos

1. in this class we encountered the concepts vision issues characteristics and overview of management and

  Identify solutions to the possible pitfalls for the strategy

Identify solutions to the possible pitfalls for the strategy, Explain the selected theories, and then evaluate GEH's reasoning

  Describe the organizational buyers and consumers of your

resources university library internet use the product or service you selected for your marketing plan phase i paper.

  Case study- icase studies are an important learning

case study- icase studies are an important learning strategy in business classes. they give an opportunity to look at

  Assume your group is a consulting team asked by the bank of

assume your group is a consulting team asked by the bank of america to analyze its externalinternal environment and

  How will that affect your financial institution

A regional bank has decided to open an office overseas for serving those businesses that are expanding internationally. Choose a country with a large financial center that you believe would be helpful to your customer base. How will that affect yo..

  Explain amazon''s technology and business

Explain Amazon's technology and business and describe How has Amazon used technology to revamp the book-selling industry

  What are the different types of plans that organizations

what are the different types of plans that organizations can use? what types of plans does your organization use and

  Which the effects of the problem of price escalation

Which the effects of the problem of price escalation

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd