Current market situation and competitive strategy

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Reference no: EM131027872

In this assignment, you will evaluate pricing and retail strategy. In this essay:

  • Look at McDonald's marketing policies.
  • Describe and evaluate its pricing and retail strategy.
  • Include analysis of the current market situation and the competitive strategy.

Be sure to cite at least three credible outside sources as references. Your paper should be 2- to-3 pages in length and follow APA guidelines.

Reference no: EM131027872

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